The envelope has been opened and the new color of the year has been revealed…MARSALA! A fabulously deep, rich, wine red will be gracing the fashion and design world from runways to hallways.“Marsala enriches our mind, body and soul, exuding confidence and stability, Marsala is a subtly seductive shade, one that draws us in to its embracing warmth” Leatrice Eiseman, executive director of the Pantone Color Institute®.
Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.
The versatility of Marsala was key to its awarded title this year. According to the Pantone Color Institute, Marsala is equally appealing to men and women, it is a stirring and flavorful shade for apparel and accessories, one that encourages color creativity and experimentation. It is flattering against many skin tones, sultry and subtle Marsala is a great
go-to color for beauty, providing enormous highlight for the cheek, and a captivating pop of color for nails, shadows lips and hair.
Dramatic and at the same time grounding, the rich and full-bodied red-brown Marsala brings warmth into home interiors. An earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury, as shown in this beautiful kitchen featured on House Beautiful :
Exactly how is the color of the year chosen? The Color of the Year selection requires careful consideration and, to arrive at the selection, Pantone combs the world looking for color influences. This can include fashion and entertainment industries — including films that are in production, the world of art, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, the availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
For 15 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.
Whether in a flat or textured material, or with a matte or gloss finish, this highly varietal shade combines dramatically with neutrals, including warmer taupes and grays. Because of its burnished undertones, sultry Marsala is highly compatible with amber, umber and golden yellows, greens in both turquoise and teal, and blues in the more vibrant range.